Unlocking Growth: The Success Story of Ned Through BEN's Advisor Network
In February 2023, Ned, a wellness company founded by Ret Taylor and Adriaan Zimmerman, joined BEN Colorado’s Signature Program. Since its launch in 2018, Ned has been dedicated to helping people feel and live better through natural supplements and remedies. By the time they entered the BEN program, they had already experienced significant growth and market expansion. However, as with many rapidly growing businesses, new challenges emerged that required expert guidance and strategic refinement.
Navigating New Challenges
Upon joining the BEN program, Ret and Adriaan faced the challenge of being more selective with their distribution and sales channels to ensure sustainable growth aligned with their long-term goals. They also wanted to address certain potential "blind spots” associated with rapid channel expansion in their industry. BEN paired Ret and Adriaan with seasoned advisors Steven Swoboda (Lead Advisor), Lindsay Sutula, Mark Grindeland, Larissa Herda, Maris Licis (Small Group Advisor), Brandon Ridenour (Small Group Advisor), to collaborate with them over the course of a year to routinely share updates, discuss new ideas, and adjust strategies.
A Transformative Experience
Reflecting on their time in the program, Ret Taylor expressed profound gratitude for the relationships built with their advisors. "First and foremost, the relationships with our three advisors on both a personal and professional level were deeply impactful. We benefited from a wide range of expertise and experience at a crucial time in our business. In addition to this, we saw firsthand how enjoyable and noble giving back as an advisor can be."
“Before being introduced to BEN, Adriaan and I had many questions about our business, particularly on the marketing side. It was a first-class experience. The team is stellar and the communication was excellent.”
Ned achieved remarkable milestones over the past year. They determined the best investments in their growth strategies significantly benefiting from the support of the BEN advisors. Their achievements were recognized at BEN Colorado’s inaugural Celebration of Entrepreneurship, where they were honored for graduating from the program and leaving a lasting impression on the BEN Network of Advisors and Partners.
Looking Ahead
As Ret and Adriaan completed their year with BEN Advisors, Steven Swoboda was pleased to share his overall assessment on these dynamic entrepreneurs.
“Our monthly sessions with Adriaan and Ret were a real pleasure and energizing for me. Ned will continue to thrive under their vision and leadership.”
Ret and Adriaan's experience with BEN has undoubtedly prepared them for the next stages of growth. The relationships and strategic insights gained from the BEN advisors have equipped them to navigate future challenges and continue their mission of helping people feel better and live better through the powers of the natural world.
